THE SEOUL HOLIDAY EDIT
BLACK FRIDAY × CHRISTMAS 2026
USE CODE "SEOULGLOW" AT CHECKOUT FOR 15% OFF
SALE ENDS 11:59PM EST ON DEC 31, 2026



















Product Description
CLICK FOR PRODUCT DETAILS & MEDIA
PURITO TXA 6 Niacinamide 10 Retinal Serum 30ml
- Brand: PURITO SEOUL
- Product Type: Brightening, dark spot-correcting and texture-refining facial serum
- Size: 30ml / 1.01 fl. oz.
- Featured Ingredients: Tranexamic Acid 6%, Niacinamide 10% and Retinal 25 ppm (0.0025%)
- Active Complex: 16% combined Tranexamic Acid and Niacinamide, complemented by encapsulated Retinal
- Soothing Ingredients: Centella Asiatica, Bisabolol and Allantoin
- Barrier-Supporting Ingredients: Ceramide NP, Hydrogenated Lecithin and Glycerin
- Additional Ingredients: Glutathione, Tocopherol, Adenosine and Cyanocobalamin (Vitamin B12)
- Primary Benefits: Improves the appearance of dark spots, post-blemish marks, uneven tone, dullness and rough texture
- Skin Concerns: Hyperpigmentation, discoloration, visible pores, uneven texture and early signs of aging
- Skin Types: Suitable for various skin types; sensitive skin and retinoid beginners should introduce gradually
- Texture: Lightweight, capsule-infused serum with a smooth, non-greasy finish
- Formula: No added perfume or essential oils in the supplied ingredient list
- Routine Placement: After cleansing and toning, before moisturizer; evening use recommended initially
- Country of Origin: South Korea
Core Product Details
Three Powerful Actives, One Beautifully Radiant Complexion
Discover PURITO TXA 6 Niacinamide 10 Retinal Serum, a sophisticated Korean facial treatment designed to address visible dark spots, uneven pigmentation, dullness and rough skin texture. Combining 6% Tranexamic Acid, 10% Niacinamide and encapsulated Retinal, this innovative formula offers targeted complexion care in a lightweight, capsule-infused serum.
Enriched with soothing Centella Asiatica, Ceramide NP and antioxidant ingredients, it brings together brightening performance and thoughtful skin-conditioning care for a smoother, more luminous-looking complexion.
6% Tranexamic Acid for Dark Spots and Uneven Tone
Tranexamic Acid, commonly known as TXA, is featured at a concentration of 6%. This complexion-focused ingredient helps improve the appearance of hyperpigmentation, post-blemish marks and uneven skin tone by influencing pathways associated with excess pigment formation.
With consistent use, it helps promote a more uniform-looking complexion and soften the appearance of stubborn discoloration without relying on abrasive physical exfoliation.
10% Niacinamide for Brightness and Skin Balance
Niacinamide, a form of Vitamin B3, complements Tranexamic Acid with additional tone-evening and barrier-supporting benefits.
At 10%, Niacinamide helps improve the appearance of dullness, uneven texture and visible pores while supporting the skin's moisture balance. Together, Tranexamic Acid and Niacinamide form the serum's concentrated 16% brightening duo.
Encapsulated Retinal for Smoother-Looking Skin
Retinal, also known as Retinaldehyde, is a Vitamin A derivative included at 25 ppm, equivalent to 0.0025% of the finished formula.
Its role is to support visible skin renewal, helping improve the appearance of uneven texture and fine lines over time. PURITO incorporates Retinal into the serum's distinctive capsule system, creating a multi-active formula that combines tone correction with gentle-looking age-care benefits.
Although present at a relatively low concentration, Retinal remains an active retinoid and may cause dryness, tingling or irritation in some users.
Centella Asiatica, Bisabolol and Allantoin for Comfort
Centella Asiatica Extract, Bisabolol and Allantoin contribute soothing and skin-conditioning benefits that complement the concentrated brightening ingredients.
These ingredients help maintain a comfortable skin feel, making hydration and gentleness an important part of the serum's overall formulation.
Ceramide NP for Moisture Barrier Support
Ceramide NP, Hydrogenated Lecithin and Glycerin help support skin softness and moisture retention. Ceramides are naturally occurring components of the skin's protective barrier, making them especially valuable in routines featuring active ingredients.
This combination helps maintain a smoother, more supple complexion while supporting the skin's everyday moisturizing needs.
Glutathione, Vitamin E and Antioxidant Care
Glutathione, Tocopherol and Hydroxydecyl Ubiquinone contribute antioxidant-related skin-conditioning benefits. Adenosine complements the formula's focus on smoother-looking skin.
The serum also contains Cyanocobalamin, a form of Vitamin B12 that contributes to its distinctive pink appearance. Its color may gradually fade with prolonged light exposure, as noted by the manufacturer.
A Lightweight Serum with Innovative Capsules
The formula features visible capsules suspended in a fluid serum. Gentle shaking helps distribute them evenly before application.
Its lightweight consistency spreads comfortably across the skin and layers beneath moisturizer without an excessively heavy finish, making it a versatile addition to a targeted evening skincare routine.
How to Use PURITO TXA 6 Niacinamide 10 Retinal Serum
Gently shake the bottle three to five times to disperse the capsules. After cleansing and toning, apply a small amount evenly across the face, avoiding the immediate eye and lip areas. Pat gently until absorbed, then follow with moisturizer.
For retinoid beginners, start with evening application two or three times weekly and increase gradually as tolerated. Avoid combining it with other retinoids or strong exfoliating treatments in the same routine until your skin has adjusted.
Apply broad-spectrum SPF 30 or higher every morning. Avoid use on broken or irritated skin. If pregnant, planning pregnancy or breastfeeding, consult a healthcare professional before use; retinoids are generally avoided during pregnancy. Discontinue application if persistent irritation occurs.
The Art of a More Luminous, Even-Looking Complexion
Beautiful radiance begins with thoughtful care. PURITO TXA 6 Niacinamide 10 Retinal Serum unites three complementary active ingredients with soothing botanical extracts and moisture-supporting ceramides. Each application becomes a refined skincare ritual, helping soften the appearance of lingering discoloration while revealing a smoother, brighter and beautifully balanced complexion.
FAQ
What does PURITO TXA 6 Niacinamide 10 Retinal Serum do?
It helps improve the appearance of dark spots, post-blemish discoloration, uneven skin tone, dullness and rough texture. Retinal also contributes to smoother-looking skin and the appearance of fine lines.
Does this serum contain 16% Retinal?
No. The 16% figure refers to 6% Tranexamic Acid and 10% Niacinamide combined. Retinal is included separately at 25 ppm, equivalent to 0.0025%.
Can this serum help with post-acne marks?
Yes. Tranexamic Acid and Niacinamide can help improve the appearance of lingering post-blemish pigmentation with consistent use. Results vary, and daily sunscreen is essential for maintaining a more even-looking complexion.
Can I use this serum every day?
Daily use may be appropriate once your skin has adjusted. Because the formula contains Retinal and concentrated Niacinamide, begin with a few evening applications per week and gradually increase frequency according to tolerance.
Why is the serum pink, and why should I shake it?
The formula contains Vitamin B12, which contributes to its pink color. Shaking the bottle three to five times helps distribute the visible capsules evenly before application. PURITO notes that prolonged light exposure may gradually fade the color without necessarily affecting product quality.
Reveal Your Skin's Natural Clarity and Radiance
Discover PURITO TXA 6 Niacinamide 10 Retinal Serum 30ml, where concentrated brightening ingredients meet encapsulated Retinal and comforting skin barrier care. An elegant Korean skincare essential for softening visible dark spots, refining uneven texture and embracing a beautifully luminous complexion.
FREQUENTLY ASKED QUESTIONS
Everything You Need to Know
Sources: ULZZANG BELLA official information including About Us, Shipping Policy, Refunds & Returns Policy, Contact Us, Product Pages, and FAQ.
What makes ULZZANG BELLA different from other beauty and fashion destinations?
Where Radiance Meets European Elegance.
ULZZANG BELLA is more than a destination for over 150 curated K-beauty brands—it is a gateway to transformation. By blending cutting-edge Korean skincare innovation with the timeless elegance of Italian and Parisian haute couture–inspired fashion, we create a refined lifestyle experience where beauty and style exist in perfect harmony.
Our approach is holistic — enhancing your natural glow while elevating your wardrobe with refined, designer-inspired pieces, so you embody confidence, elegance, and modern femininity.
Are your products suitable for achieving glass skin and a radiant glow?
Luminous Skin, Effortlessly Achieved.
Our skincare collection is inspired by the precision and innovation of Korean beauty rituals, thoughtfully designed to deeply hydrate, refine skin texture, and enhance natural luminosity. Each formulation focuses on nourishing the skin from within, promoting a visibly radiant complexion.
With consistent use, these products help improve clarity, smoothness, and overall skin vitality — revealing a luminous, youthful-looking finish. The result is soft, dewy, glass-like skin that reflects light beautifully and embodies effortless elegance.
Who are ULZZANG BELLA products designed for?
For the Woman Who Defines Her Own Elegance.
ULZZANG BELLA is created for women who seek both beauty and style as a form of self-expression. Our collections are designed for those who desire a complete glow-up — where radiant skin meets elevated, fashion-forward style.
It is for the woman who values confidence, refinement, and intentional living. She appreciates the balance between modern beauty innovation and timeless European-inspired fashion.
With ULZZANG BELLA, every detail is chosen to enhance your presence — empowering you to move effortlessly between elegance, allure, and everyday sophistication.
Do your products support acne care, anti-aging, and skin renewal?
Targeted Care, Timeless Results.
Our skincare range includes thoughtfully formulated products designed to support clearer-looking skin, improve hydration, and enhance overall skin vitality. Each product is selected to address common concerns while maintaining a gentle, skin-respecting approach.
Inspired by advanced skincare innovation, these formulations help refine texture, minimize the appearance of imperfections, and promote a smoother, more balanced complexion. With consistent use, they support long-term skin health — helping you maintain a radiant glow that feels as confident as it looks.
Are your fashion pieces luxury or accessible?
Haute-Inspired, Accessibly Priced.
Our fashion collection is inspired by Italian and Parisian haute couture, offering sophisticated, designer-style pieces without the traditional luxury markups. We focus on capturing the essence of high fashion — refined silhouettes, elegant detailing, and timeless appeal — while making it attainable for the modern woman.
From statement handbags to elegant accessories and polished, feminine silhouettes, each piece is carefully curated to reflect both style and substance.
The result is a wardrobe that feels elevated, intentional, and effortlessly chic — where luxury is not just admired, but lived.
How do I choose the right skincare routine for my skin?
A Ritual Tailored to You.
A refined skincare ritual is the foundation of radiant, healthy-looking skin. We recommend a layered approach inspired by Korean beauty traditions — beginning with gentle cleansing, followed by toning, targeted treatments, deep hydration, and daily protection.
Each step is designed to work in harmony, helping to nourish, balance, and enhance your skin over time.
ULZZANG BELLA offers a carefully curated selection that integrates seamlessly into every stage of your routine, making it effortless to build a regimen tailored to your skin’s unique needs — so your glow is elevated with precision, care, and confidence.
Why is Korean skincare so sought after worldwide?
Innovation Rooted in Care.
Korean skincare is globally renowned for its advanced formulations, focus on deep hydration, and commitment to long-term skin health. It combines cutting-edge ingredients with time-tested rituals to create products that are both effective and gentle on the skin.
Rather than relying on quick fixes, this approach emphasizes consistency, balance, and nourishment — allowing the skin to improve gradually and sustainably over time.
The result is a naturally luminous, smooth, and youthful-looking complexion, which is why Korean skincare continues to be trusted and desired by beauty-conscious women.
Can your products be used daily?
Consistency Creates Radiance.
Yes — our products are thoughtfully designed for daily use, with gentle yet effective formulations that support your skin over time. Each product is created to work in harmony with your natural skin barrier, making it suitable for consistent, long-term application.
With regular use, these formulations help improve your skin’s overall appearance, refine texture, and enhance your natural glow. Rather than delivering temporary results, they are intended to build lasting radiance through a steady, well-balanced routine.
By incorporating them into your daily ritual, you’ll experience smoother, healthier-looking skin.
Are your products suitable for sensitive skin?
Gentle by Design.
Many of our formulations are carefully crafted with skin-friendly, non-irritating ingredients, making them suitable for delicate and sensitive skin types. Each product is designed to soothe, nourish, and support the skin’s natural barrier while delivering visible results without harsh side effects.
For optimal comfort and safety, we recommend performing a patch test before incorporating new products into your routine. This allows you to ensure compatibility with your skin while enjoying the benefits of our thoughtfully formulated skincare.
With ULZZANG BELLA, even sensitive skin can experience hydration, clarity, and radiance — all within a gentle, nurturing skincare ritual tailored to your needs.
How does ULZZANG BELLA enhance confidence and lifestyle?
Beauty and Fashion, Perfectly Aligned.
ULZZANG BELLA is a celebration of modern femininity and self-expression. By thoughtfully combining glow-enhancing Korean skincare with Italian and Parisian haute couture–inspired fashion, we create a complete transformation experience that elevates both your appearance and your presence.
Our curated approach empowers you to radiate confidence through healthy, luminous skin while refining your personal style with elegant, designer-inspired pieces.
The result is a lifestyle defined by intentional beauty, timeless fashion, and effortless allure — where radiant skin, refined accessories, and polished style converge to inspire confidence, poise, and self-assured charm every day.
WHY CHOOSE ULZZANG BELLA?
Worldwide Premium Shipping
K-Beauty arrives in 3-5 business days while European-inspired fashion pieces reach your wardrobe within 7-15 business days.
Certified. Authentic. Genuine
Every item in our collection is 100% genuine, delivering only the finest K-Beauty experience or your money back.
Trust in Every Transaction
Powered by Shopify's stringent PCI compliance to secure your payments and to protect your personal information.
Where K-Beauty Meets Milan Vibes
Explore new arrivals every week, featuring over 100 K-Beauty brands and Italian-inspired fashion pieces at unbeatable prices.





















